WHAT IT IS

Shampoo for dry, brittle hair featuring Argan Oil technology and Keratin Enrich Complex.

WHAT IT DOES

• Gently cleanses and softens

• Provides 15x more conditioning*

• Delivers increased manageability, suppleness and lasting shine

*All Soft Shampoo, Conditioner, and Argan-6 Oil vs. a non-conditioning shampoo

WHAT ELSE YOU NEED TO KNOW

All Soft products include Argan oil-enriched formulas to deliver the ultimate softness and hydration to your hair. These products replenish hair's moisture balance and improve manageability and shine.

All Soft Shampoo is the perfect start to achieving healthy, nourished hair. This shampoo gently cleanses away impurities, improves hair's manageability, and locks in moisture for a soft, shiny finish. All Soft Shampoo's formula also includes Redken's RCT Protein Complex that delivers strength and nourishment to all three levels of the hair.

Redken's new RCT Protein Complex features a smart, targeted delivery system that gives the hair custom nourishment at the root, core, and tip. At the root, formulas rich in Soy Proteins help add structure to new hair that is lacking stability. At the core, Argenine conditions the mature hair that requires more care. And at the tip, Sepicap seals and restores the look of ends for the oldest hair that is most in need of nourishment and strength.